Fishers-based company Propeller offers pro bono marketing services to nonprofits
By Anna Skinner
Each year, Fishers-based company Propeller Marketing offers pro bono marketing services to two nonprofit organizations. This year, the nonprofits are Prevail and Fishers Music Works.
Propeller launched in Fishers 16 years ago.
“We’ve seen Fishers grow and our company has grown along with it, and our team feels like we are in a very cool city at a very cool time,” owner Jocelyn Vare said. “Everything is new. There’s a lot of excitement, and we want to be a part of that and we want to participate in that. Part of our dedication to Fishers and Hamilton County as a whole is we have the opportunity to provide services that could be needed to help local organizations that are doing good stuff in our community.”
Last year, Propeller offered its pro bono services to Fishers Arts Council and Hamilton Southeastern’s Vote YES referendum campaign.
“Our mission is to help organizations create marketing tools they can use long term, so the following year they can work independently,” Vare said.
In terms of choosing which clients to help for free, Vare said it’s about paying attention to what members in the community are doing.
“It’s really keeping our ear to the ground and seeing organizations that are doing good work and could benefit from some marketing tools,” Vare said. “So that’s just paying attention to what good activities are going on around us in Hamilton County.”
Recipients are always locally based nonprofits. Fishers Music Works sponsors semi-professional and professional ensembles in Fishers and provides educational music opportunities. Prevail is based in Noblesville and serves victims of abuse and crime.
Vare said Propeller will soon look for 2018 pro bono clients. For more, visit propellermktg.com.